PRINCIPAL INFORMATION OFFICER,KWA SOLVED PAPER 2015

PRINCIPAL INFORMATION OFFICER,KWA
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1.The file extension of MS-WORD document in Office 2007 is:

A..pdf

B..docx*

C..doc

D..txt

Ans:B

2.Identify the IP address from the following:

A.300.215.317.3

B.202.50.20.148*

C.301.215.428.52

D.200-30-10-100

Ans:B

3.Binary equivalent of decimal number 45 is:

A.101101*

B.100011

C.110001

D.110101

Ans:A

4.Which day is observed as National PR Day in India?

A.May 21

B.March 21

C.April 21*

D.June 21

Ans:C

5.Who is the father of PR?

A.Ivy Lee*

B.Georgina  Cavendish

C.Abraham Maslow

D.Scott Cultip

Ans:A

6.Name the first PR agency

A.Public Relation Society

B.The Publicity Bureau*

C.Legislation Public Relations

D.None of these

Ans:B

7.The first All India Public Relations Conference was held at New Delhi on:

A.22 August 1967

B.18 June 1958

C.10 May 1969

D.21 April 1968*

Ans:D

8.In Public Information Model of public relations,importance is given to:

A.Truth*

B.Reception

C.Fair deal

D.Impact

Ans:A

9.------------is the basis of Public Relations,advocated by the English Philosopher,Jeromy  Bentham.

A.Religious morality

B.Internatioanlism

C.Utilitarianism*

D.Stakeholder benefit

Ans:C

10.D.T.P means:

A.Desk Top Printer

B.Desk Tips Printer*

C.Desk Top Publisher

D.None of the above

Ans:B

11.Editing in News Papers means the removal of--------------in writing.

A.Letters

B.Space

C.Fog*

D.Snow

Ans:C

12.In offset printing,the plate image is transferred to:

A.Internet

B.Paper Sheet

C.Printer

D.Rubber blanket*

Ans:D

13.The word Stinger is used for:

A.Part-time –Reporter*

B.Writer

C.Reporter

D.Journalist

Ans:A

14.What is NFDC?

A.National Facebook Development Corporation

B.National Forest Development Corporation

C.National Film Development Corporation*

D.National Fisheries Development Corporation

Ans:C

15.The Spine of a book is it:

A.Binding edge where the forms are joined*

B.Content Page edge joined

C.Cover page

D.First page

Ans:A

16.Which one of the following is an indication of the quality of a research journal?

A.Index factor

B.Impact factor*

C.Content factor

D.Page factor

Ans:B

17.Simple Random Sampling is also known as:

A.Preparation Sampling

B.Deliberate Sampling

C.Chance Sampling*

D.Determining Sampling

Ans:C

18.The Purpose of research is to:

A.Discover answers to questions*

B.To study the subject

C.To see the issues

D.To settle the Problems

Ans:A

19.Principles of Replication states:

A.Experiment is research

B.Experiment states

C.Experiment repeated more than twice

D.Experiment repeated more than once*

Ans:D

20.MDS means what?

A.Multi Design Sample

B.Multi Design Search

C.Multi Dimensional Scaling*

D.Multi Desing Scale

Ans:C

21.Observation Method is the most commonly used method specially studies relating to:

A.Behavioural Sciences*

B.Experiment Sciences

C.Psychological Sciences

D.Determination factor

Ans:A

22.The name of L.L.Thurstone is associtated with:

A.Arbirary Scales

B.Method of rank order

C.Differential Scales*

D.Method of classification

Ans:C

23.The Headline of the story is given over the name  plate of the Neswpaper I called:

A.Overline

B.Skyline*

C.Strapline

D.Baseline

Ans:B

24.PTI Stands for:

A.Press Trinity of India

B.Propaganda Technology of India

C.Press Trust of India*

D.Propaganda Trinity of India

Ans:C

25.Bennet and Coleman Publishers which news paper?

A.The Hindu

B.The New Indian Express

C.Deccan Chronicle

D.The Times of India*

Ans:D

26.Who is known as the Father of Indian Cinema?

A.Dada Saheb Phalke*

B.J.C.Daniel

C.Spencer Wilson

D.Dr.S.M.Mohsin

Ans:A

27.The Newspaper ‘Kesari’was founded by:

A.Frankfurt

B.RajaRam MohanRoy

C.Lokmanya Bal Gangadhar Tilak*

D.Subhash Chandra Bose

Ans:C

28.The Vernacular Press Act (1878)was also called:

A.Full Control Law

B.Gagging Act*

C.Press Information Act

D.Lytton’s Act

Ans:B

29.Amrit Bazar Patrika was first published in:

A.1867

B.1868*

C.1875

D.1878

Ans:B

30.Who differentiated between Hot & Cold Messages?

A.Gutenberg

B.Wilbur Schramm

C.Marshal Mc Luhan*

D.Vel Geilgnd

Ans:C

31.DAB means:

A.Digital Audio Broadcasting*

B.Digital Audio Box

C.Digital Analogue Box

D.Digital Analogue  Broadcasting

Ans:A

32.Who invented the Radio?

A.Charles Babage

B.Tim Berners Lee

C.Alexander Graham Bell

D.Guglielmo Marconi*

Ans:D

33.F.M.Stands for:

A.Frequent Movement

B.Frequent Music

C.Frequency Modulation*

D.Frequency Monitor

Ans:C

34.When was the Vividh Bharathi Service started

A.2^nd October 1957*

B.1^st October 1958

C.3^rd November 1966

D.2^nd November 1966

Ans:A

35.Commercials were introduced on All India Radio in:

A.1968

B.1973

C.1978

D.1967*

Ans:D

36.India Broadcasting Service was set up in:

A.1928

B.1930*

C.1932

D.1948

Ans:B

37.Headquarters of Akashavani’s National Channel is located in:

A.Indraprastha Bhavan,New Delhi

B.Parliament Street,New Delhi

C.Art Gallery Building

D.Jawaharlal Nehru Stadium*

Ans:D

38.Who is a Cub?

A.Article Writer

B.Short story writer

C.An untrained reporter*

D.The managing editor of a magazine

Ans:C

39.The book ‘Child hood and Society’was written by:

A.Erik Erikson*

B.Miller

C.Sigmund Frued

D.Alfred Adler

Ans:A

40.-----------the place where the on-air signal is controlled.

A.VTR

B.CPR

C.TRP

D.MCR*

Ans:D

41.What is DAT?

A.Digital Analogue Transmitter

B.Digital Audio Tape*

C.Direct Analogue Transmitter

D.Digital Audio Transmitter

Ans:B

42.Which of the Indian agency was a subsidiary of Reuters?

A.PTI

B.UNI

C.AFP

D.API*

Ans:D

43.PTC is also known as:

A.Piece to Camera*

B.Production Tape Controller

C.Piece to Cinema

D.Production Tape Connector

Ans:A

44.The medium shot of the camera is up to the:

A.Knees of the Subject

B.Shoulder of the Subject

C.Waist of the Subject*

D.Feet of the Subject

Ans:C

45.Names  or bits of information superimposed on the TV screen is called:

A.Stand-Up

B.Beat Reporting

C.Sky-writing

D.Supers*

Ans:D

46.What is meant by CU?

A.Close Unit

B.Close Up*

C.Cash Unit

D.Call Unit

Ans:B

47.Which is the supreme medium to express yesterday ,today and tomorrow with its own unique language?

A.TV

B.Radio

C.Internet

D.Cinema*

Ans:D

48.Which are the two events responsible for the growth of Indian Advertising Agencies in the early twentieth Century?

A.Swadeshi Movement and Rotary linotype machine*

B.Freedom of Press and offset printing

C.Advertising agency and Advertisers

D.Open Market and Advertisers

Ans:A

49.What is AAAI?

A.American Agency Association of Institute

B.Advertising and Ad Campaign Association

C.American Association Agencies of Institute

D.Advertising Agencies Association of India*

Ans:D

50.In which year IENS was set up?

A.1940

B.1939*

C.1937

D.1945

Ans:B

51.Which type of Advertising Provides valuable information in a dry matter of fact manne?

A.Industrial Ad

B.Corporate Ad

C.Classified Ad*

D.Institutional Ad

Ans:C

52.AIDA stands for:

A.Attention Information Desire Action

B.Action Interest Desire Attraction

C.Attract Interest Desire Action

D.Attention Interest  Desire Action*

Ans:D

53.The Indian Society of Advertisers was formed in:

A.1951*

B.1955

C.1950

D.1954

Ans:A

54.Advertising Agencies able to handle all phases of Advertising Process for its client is called:

A.Specialized Agencies

B.Full service agencies*

C.In house Agencies

D.Creative Boutique

Ans:B

55.What can be called as a battle cry in the field of sales and marketing?

A.Headings

B.Layout

C.Slogan*

D.Body Copy

Ans:C

56.When an Audio Message resonates in the listeners mind,it is called?

A.Imagination process

B.Echoic retention*

C.One-on-one Relationship

D.Dangler POP

Ans:B

57.First Press Commission was constituted on:

A.20^th October 1954

B.25^th October 1953

C.27^th October 1951

D.23^rd September 1952*

Ans:D

58.Press Institute of India was established on:

A.1963*

B.1961

C.1962

D.1960

Ans:A

59.’Nose for News’means:

A.Publish reports

B.Interpretative News

C.Objective News

D.Senses material for News*

Ans:D

60.Contempt of Court Act was established on:

A.1970

B.1971*

C.1972

D.1973

Ans:B

61.Right to Information Act came in to being on:

A.2001

B.2004

C.2000

D.2005*

Ans:D

62.------------was passed in Indian Parliament with the intention of net censorship.

A.Right to Information Act

B.Contempt of Court Act

C.The Information Technology Act*

D.Copyright Act

Ans:C

63.What aims at preventing publication of Publications harmful to young persons?

A.Indecent Publications Act

B.Young Person’s Act*

C.Young Press Persons Act

D.You are Safe Act

Ans:B

64.Press Council of India Consist of----------members.

A.26

B.25

C.21

D.28*

Ans:D

65.Name the author of the book ‘The Fall of Advertising and theRise of PR’:

A.Al Rises and Laura Ries*

B.Cultip and Center

C.Joy C.Gorden

D.Gable and Vibbert

Ans:A

66.The PR theory proposed by Peter M.Blau and Richard M.Emerson:

A.Structural and functional theory

B.Conflict theory

C.Social Exchange theory*

D.Symbolic Inter Actionism

Ans:C

67.Which movie is not by Adoor Gopalakrishnan?

A.Swayamvaram

B.Utharayanam*

C.Elipathayam

D.Mathilukal

Ans:B

68.Who is the primary source of News for a News Paper?

A.Editor

B.Reporter*

C.Layout artist

D.News paper agent

Ans:B

69.Father of modern Advertising:

A.James Dickson

B.David Ogily

C.Thomas Baratt*

D.Wilson M.Peter

Ans:C

70.’Rhetoric’ as the basis of better communication was emphasized by:

A.Arisotle*

B.Willbur Schramm

C.Marshal Mc Luhan

D.Berlo

Ans:A

71.Communication is derived from the Latin noun:

A.Communts

B.Communism

C.Mechanism

D.Community*

Ans:D

72.Interpersonal Communication is:

A.Communication within oneself

B.Communication between a group of people

C.Communication between two persons*

D.Communication between media and people

Ans:C

73.Grapevine is -----------type of Communication.

A.Formal

B.Informal*

C.Real

D.Telephonic

Ans:B

74.Commercial theory is also known as:

A.Play theory

B.Multistep theory

C.Two step theory

D.Laissez faire theory*

Ans:D

75.Which one of the following is not an operating system?

A.MS-Dos

B.Windows XP

C.Bing*

D.Windows 8

Ans:C

76.Computer language used on internet is:

A.PASCAL

B.Java*

C.Basic

D.Logo
Ans:B

77.CSS stands for:

A.Comprehensive style sheets

B.Collecting style sheets

C.Comparative style sheets

D.Cascading style sheets*

Ans:D

78.Extension of CPU:

A.Central Processing Unit*

B.Central Position Unit

C.Central point Unit

D.Central programme Unit

Ans:A

79.The term used for transferring files from one computer to another computer or server:

A.Download

B.Decode

C.Encode

D.Upload*

Ans:D

80.Father of ‘www’is:

A.Tim Berners Lee*

B.Charles Babage

C.Zukker Berg

D.Berelson and Steiner

Ans:A

81.Under which Constitutional Amendment Education became Fundamental Right?

A.84^th Amendment

B.85^th Amendment

C.86^th Amendment*

D.87^th Amendment

Ans:C

82.Which climatic region has the characteristic like low rainfall ,dry climate with high and low temperatures?

A.Tropical climate

B.Desert climate*

C.Tundra climate

D.Monsoon climate

Ans:B

83.Name the author of the recently published book”The Accidental Prime Minister”:

A.V.N.Datta

B.Chethan Bhagath

C.Sanjaya Baru*

D.Sudeep Sen

Ans:C

84.Bihar,Rajasthan and Uttar Pradesh are the three states among the ‘BIMARU States’.Spot the missed one

A.Meghalaya

B.Manipur

C.Maharashtra

D.Madhya Pradesh*

Ans:D

85.The Indian Independent Act came into force on:
A.15^th August 1947

B.18^th July 1947*

C.14^th June 1947

D.9^th August 1947

Ans:B

86.An Indian Classical Art form which is a blend of both Hindustani Music and Mughal Culture?

A.Odissi

B.Sattriya

C.Kathak*

D.Manipuri

Ans:C

87.Who is regarded The Prophet of Indian Nationalism?

A.Mahadev Desai

B.Raja Ram Mohan Roy*

C.Vinoba Bhave

D.Gopal Krishna Gokhale

Ans:B

88.Clouds which seen as white sheets in horizontal planes are:

A.Stratus clouds*

B.Nimbus clouds

C.Cirus clouds

D.Cumulus clouds

Ans:A

89.Who won the 2014 Pulitzer prize for his collection-3 sections?

A.Sidhartha Mukherjee

B.Gobind Behari Lal

C.Geetha Anand

D.Vijay Seshdri*

Ans:D

90.The 2014 Winter Olympic game were held in which Russian City:

A.Moscow

B.St.Petersburg

C.Kirov

D.Sochi*

Ans:D

91.Guilt Edged market deals with:

A.Government security or securities guaranteed by Government*

B.Gold loan

C.Securities not listed on stock exchanged

D.Export or Import

Ans:A

92.Who headed the committee formed on 3^rd February to study the demand of Statehood for Telungana?

A.Justice M.K.Mukharjee

B.Dr.P.V.Rajamannar

C.Justice Jacob Benjamin

D.Justice B.N.Srikrishna*

Ans:D

93.Who termed the 1919  reforms as”Dissatisfying disappointing and a sun without morning?

A.Subhas Chandra Bose

B.Bal Gangadhar Tilak*

C.Dadabhai Naoroji

D.Arbindo Ghosh

Ans:B

94.’Bharath Matha’is a well known painting of:

A.Benode Bihari Mukherjee

B.Raja Ravi Varma

C.Nanda Lal Bose

D.Rabindranath Tagore*

Ans:D

95.The soil which is most suitable for the cultivation of Tea:

A.Alluvial soil

B.Black soil

C.Laterite soil*

D.Red Soil

Ans:C

96.”Make Namboothiri a human being”was the slogan of:

A.Atma Vidhya Sangham

B.Sadhu Jana Paripalana Yogam

C.Samatva Samajam

D.Yogakshema Sabha*

Ans:D

97.Lubit,Subansiri,Tista,Manas are the main tributaries of which of the following rivers:

A.Indus

B.Brahmaputra*

C.Ganga

D.Sutlej

Ans:B

98.’Round Revolution’was introduced to raise the production of:

A.Potato*

B.Tomoto

C.Orange

D.Onion

Ans:A

99.”Mokshapradipam”is a famous work of

A.Vaikunta Swami

B.Swami Vagbhatananda

C.Chattampi Swamikal

D.Brahmananda Sivayogi*

Ans:D

100.According to Human Development Report 2010  HDI(Human Development Index)value is:

A.0.619

B.0.519*

C.0.419

D.0.717

Ans:B