MARKETING ORGANISER ,MILMA
1.According
to Marketing Management is the marketing concept in action.
A.Philip Kotler
B.Neil Borden
C.William J.Stando*
D.R.L.King
Ans:C
2.Is the
process whereby individuals decide whether,what ,when,where,how and from whom
to purchase goods and services.
A.Marketing
B.Consumer Behaviour*
C.Market Segmentation
D.Consumer Orientation
Ans:B
3.Consists
of product planning and development,pricing,channels of distribution,sales
force,advertising, sales
promotion,physical distribution,marketing research and general planning.
A.Marketing Mix*
B.Product Mix
C.Production Planning
D.Market Planning
Ans:A
4.The Method
of collecting information by an accurate watching,noting of phenomena as they
occur in nature with
regard to cause and effect or mutual relations:
A.Experimentation Method
B.Survey Method
C.Face-to-Face Method
D.Observation Method*
Ans:D
5.The act of
dividing a market into distinct groups
of buyers who might merit separate products and/or marketing mixes:
A.Consumer Orientation
B.Consumer Behaviour
C.Market Segmentation*
D.Market Concentration
Ans:C
6.The
process of assembling the products,keep it in stock by the wholesaler and then
distribute to the retailers
or institutional consumers who may be
widely scattered is called:
A.Dispersion*
B.Assembling
C.Warehousing
D.Wholesale selling
Ans:A
7.A has an
independent shop in a business locality.Though he keeps a shop it is not a
permanent nature and he
may shift his shop the moment he finds that another locality is more
profitable.
A.Hawkers
B.Pedlars
C.Cheap Jacks*
D.Street Traders
Ans:C
8.The type
of outdoor advertisement in which hired person who move in procession with
boards and notices and
also playing musical instruments to attract the attention of the public is
called:
A.Mural Advertising
B.Sky Advertising
C.Sandwichman Advertising*
D.Intensive Advertising
Ans:C
9.Is defined
as the oral presentation in conversation with one or more prospective buyer(s)
for the prospective
buyer(s)for the purpose of making sales.
A.Personal selling*
B.Direct selling
C.Salesmanship
D.Effective selling
Ans:A
10.Match the
following
Decisions
regarding Branding Explanations
A.Diversification(i)Preservation of Products
B.Quality(ii)Various Products
C.Variety(iii)Production of One or more Products
D.Packing(iv)Finding of New Products in Same Line
Ans:A(iv)B(iii)C(ii)D(i)
11.Market
gridding means:
A.A method of survey of expert opinion
B.An analytical technique which facilities dividing a market
into segments*
C.Developing brand equity
D.Another term for market notification
Ans:B
12.Advertising
a product on multiple TV Channels at the same time:
A.Tele Marketing Advertisement
B.Road Blocking*
C.Emarketing
D.Virtual Marketing
Ans:B
13.Which of
the following is not a type of nonstore retailing?
A.Direct Selling
B.Tele Marketing
C.Automatic Vending
D.Limited Line Stores*
Ans:D
14.The
aspect of marketing deals with discouraging customers in general or a certain
class of customers in
particulars as either a temporary or a permanent basis,is known as:
A.Over Marketing
B.Under marketing
C.Remarketing
D.Demarketing*
Ans:D
15.’International
Marketing is the performance of business activities that direct the flow of
goods and services to
customers or users in more than one nation’.This definition is given by:
A.Philip Kotler
B.William Stanton
C.Hary L.Hanson
D.Hess and Cateora*
Ans:D
16.Increasing
the volume of sales by neglecting
quality control,production efficiency--------cash flow management is called:
A.Over Trading
B.Over Marketing*
C.Meta Marketing
D.Remarketing
Ans:B
17.Social
concept of marketing given by:
A.Philip Kotler*
B.Pyle
C.Henri Fayol
D.Brad Edmonson
Ans:A
18.’AIDO’means:
A.Activity ,Intention,Option,Desire
B.Activity,Interest,Option,Demand
C.Activity,Interest,Opinion,Demographics*
D.Activity,Interest,Opportunity,Desire
Ans:C
19.POP
means:
A.Purchase of Product
B.Point of Purchase*
C.Power of Purchasing
D.Point of Publicity
Ans:B
20.Is the
out of designing the company’s offering and image to occupy a distinctive plan
in the target customers.
A.Holisitc Marketing
B.Emotional Market
C.Experimental Marketing
D.Positioning*
Ans:D
21.Who is
the Father of Co-operative Movement in India?
A.Raiffiaison
B.S.Delitzch
C.Robert Owen*
D.Federick Nicholson
Ans:C
22.’One man
one vote’ principle of co-operative society was recommended by
A.Nicholson Committee
B.Maclagan Committee*
C.Edwardhaw Committee
D.Owen Committee
Ans:B
23.’AMUL’is
related to India in the same way’MILKVITTA’ is related to
A.Bangladesh*
B.England
C.U.S.A
D.Ireland
Ans:A
24.APCOS
stands for:
A.Anand Processing Co-operative Society
B.Anand Pattern
Co-operative Society*
C.All India Primary Co-operative Society
D.None of these
Ans:B
25.The
National Dairy Development Board was set up on
A.26th September 1961
B.21st November 1961
C.26th November 1965
D.26th September 1965*
Ans:D
26.Who is
the exponent of White Revolution in India?
A.Dr.William K.
B.Dr.V.Kurien*
C.Dr.M.S.Swaminathan
D.None of these
Ans:B
27.The
headquarters of Kerala State Co-operative Rubber Marketing Federation:
A.Kottayam
B.Kollam
C.Trissur
D.Ernakulam*
Ans:D
28.NAFED is
engaged in export of
A.Wheat
B.Rice*
C.Millet
D.Vegetables
Ans:B
29.Interstate
trade is carried on by
A.NAFED*
B.NCCF
C.RBI
D.NABARD
Ans:A
30.The
Primary Agricultural Cooperative Credit Societies give to members.
A.Long term loans
B.Medium term loans
C.Short term loans*
D.Call and short notice loans
Ans:C
31.Which
Commission recommended that all co-operative
societies should make provisions for the education of their members and employees?
A.International Co-operative Alliance*
B.Mehta Committee
C.Khsuru Committee
D.Narasimham Committee
Ans:A
32.National
Centre For Cooperative Education is situated at
A.Bihar
B.New Delhi*
C.Mumbai
D.Gujarat
Ans:B
33.Generally
the Kerala State Agricultural and Rural Development Bank Issue
A.Preference shares
B.Equity shares
C.Debentures*
D.Bonds
Ans:C
34.The most
important source form which the Kerala State Co-operative Bank gets finance:
A.SBI
B.RBI*
C.State Government
D.Central Government
Ans:B
35.The
Minister for Cooperation in Kerala is
A.Balakrishnan*
B.Anoop Jacob
C.P.Mohanan
D.P.J.Joseph
Ans:A
36.In Kerala
Cooperative Propaganda is carried out mainly through
A.NAFED
B.NABARD
C.KERAFED
D.Kerala State Cooperative Union*
Ans:D
37.Supersession
means:
A.Overall Management of Cooperative Societies in a State
B.Exceeding the Powers of the Act
C.Removal of duly Elected Committee Members*
D.None of these
Ans:C
38.Generally
the audit fee is payable within of receipt
of audit report.
A.One year
B.On the receipt of audit report
C.One month*
D.No fixed time
Ans:C
39.Kerala
State Cooperative Societies Act was passed in
A.1912*
B.1929
C.1959
D.1969
Ans:A
40.Who was
the minister for cooperation at the time
of passing------------KCS Act?
A.E.M.Sankaran Namboothiripad
B.T.V.Thomas
C.Gowri Amma
D.P.R.Kurup*
Ans:D
41.Is the
essence of management.
A.Planning
B.Co-ordination*
C.Decision Making
D.Control
Ans:B
42.One among
the following is not an associate of FW Taylor inscintific management
A.Robert Owen*
B.Gilberth
C.Gantt
D.Emerson
Ans:A
43.Who is
the Father of Process Management School?
A.Fred Luthans
B.G.R.Terry
C.Robert Owen
D.Henri Fayol*
Ans:D
44.Which one
of the following is not a feature of MBO?
A.It is a technique and philosophy of management
B.Objective setting and Performance are made by the
participation of concerned management
C.Management problems can be described through mathematical
symbols*
D.None of these
Ans:C
45.Arrange
the steps in planning in a sequential order
A.Collecting and Analysing information
B.Identifying and Defining the Real Problem
C.Establishing Objectives
D.Determining planning premises
Ans:C,B,A,D
46.The
following one is not a feature of decision making:
A.It relates to the means to the end
B.It is always a positive process*
C.It is a human process involving
D.It is a process of choosing a course of action from among
the alternative course of actions
Ans:B
47.Is a
graphical method of identifying alternative actions,estimating probabilities
and identifying the resulting
expected payoff.
A.Payoff matrix
B.PERT
C.CPM
D.None of these*
Ans:D
48.Is the
quality of behavior of individuals whereby they guide people or others
activities in organizing effort.
A.Planning
B.Organising
C.Coordinating
D.Leadership*
Ans:D
49.Name the
prosposers of the Path Goal Theory of Leadership:
A.Robert House and Terence Mitchel*
B.FW Taylor and Emerson
C.Henri Fayol and MC Cleland
D.None of these
Ans:A
50.The
latest approach to management which integrates the various approaches to
management is:
A.Behavioural Approach
B.Functional Approach
C.Contingency Approach
D.System Approach*
Ans:D
51.In India
Lead Bank Schemes are operated by the :
A.RBI
B.Public Sector Banks*
C.Scheduled Banks
D.NABARD
Ans:B
52.Which one
of the following is not an instrument of credit control in the banking system?
A.Tax Rates*
B.Cash Reserve Ratio
C.Moral Suasion
D.Open Market Operation
Ans:A
53.ATM
Services become free of cost with effect from:
A.July 1,2009
B.April 1,2009*
C.January 1,2009
D.September 1,2009
Ans:B
54.Reserve
Bank of India was established in:
A.1948
B.1975
C.1965
D.1935*
Ans:D
55.The
commercial banks in India are governed by:
A.RBI Act,1934
B.Indian Companies Act,1956
C.SEBI Act,1992
D.Indian Banking Regulation Act,1949*
Ans:D
56.Who is
the present Governor of RBI?
A.Ranga Rajan
B.Raghuram Raj*
C.Arun Jaitly
D.KM.Mani
Ans:B
57.The RBI
in order to control credit:
A.CRR should be increased and Bank Rate should be increased*
B.CRR Should be decreased and Bank Rate should be increased
C.CRR should be decreased and Bank Rate should be decreased
D.CRR should be increased and Bank Rate should be decreased
Ans:A
58.Traveller’s
cheques are issued by:
A.RBI
B.Travel Agencies
C.Commercial Banks*
D.Tourism Department,Government of India
Ans:C
59.A
statutory reserve is a compulsory reserve kept under Banking Regulation Act as
per Section:
A.15
B.16
C.17*
D.18
Ans:C
60.Schedule
No:4 in Banking Companies is meant for:
A.Borrowings*
B.Deposits
C.Loans and Advances
D.Bills Payable
Ans:A
61.Human
Resource needs can be estimated by examining past trends in:
A.Sensitivity analysis technique
B.Markov analysis technique
C.Computer Model technique
D.Trend analysis technique*
Ans:D
62.Input to
the selection process include all except:
A.Supervision*
B.Job Analysis
C.Job Description
D.Human Resource Planning
Ans:A
63.A process
by which participants provide their ideas on a stated problem during a free
group discussion is
called-------
A.Role playing
B.Behaviour modeling
C.Brainstorming*
D.Business games
Ans:C
64.As a step
in selection process Reference Checks include:
A.To verify information and gaining additional information
about the applicant*
B.To help the manager to eliminate unqualified or unfit job
seekers
C.Acception of the offer and certain documents by the
candidate.
D.To evaluate the applicant’s suitability for the job
Ans:A
65.Which is
the following statement(S)is/are correct?
A.Internal source of recruitment is costly
B.HRM is a much broader concept and staffing is an inherent
part of it.*
C.There is no restriction on the number of candidates in
case of selection
D.All of the above
Ans:B
66.Human
resource management emphasises:
A.Development of People*
B.Motivation of people
C.Adoption of people
D.Punishment of people
Ans:A
67.The main
feature of Internship training is
A.It is used by the workers who are seeking to enter skilled
jobs
B.The superior guides
and instructs the trainee as a coach.
C.It enables the trainee to gain a broader understanding of
all jobs of the business
D.Selected candidates carry on regular studies for the
prescribed period*
Ans:D
68.Performance
appraisal relates to:
A.Open door Method
B.360 degree Method*
C.Autocratic Method
D.Happiness Index
Ans:B
69.Employee
morale relates to:
A.Skills
B.Empathy
C.Productivity
D.Attitude*
Ans:D
70.Match
items from List I with the item in List II
A.Psycho analytical Theory(i)F.W.Taylor
B.Scientific Management Approach(ii)Task
C.Subsystems of HRM(iii)Personality
D.Basic elements of a job(iv)Strong Inter Linkage
Ans:A(iii)B(i)C(iv)D(ii)
71.Valuing
the stock in trade at net realizable value or cost price whichever is lower ,is
an example of convention:
A.Consistency
B.Full disclosure
C.Materiality
D.Conservatism*
Ans:D
72.The
accounting equation is based on
A.Dual aspect*
B.Going concern
C.Accounting entity
D.Money measurement
Ans:A
73.One of
the fundamental accounting assumption is:
A.Accounting Entity
B.Going Concern*
C.Dual aspect
D.Materiality
Ans:B
74.Closing
capitals of A,B and C were Rs.50,000,Rs.45,000 and Rs.30,000 respectively.Their
drawings during the year
were Rs.10,000,Rs.5,000 and Rs.12,000 respectively.Amount of net profit earned
during the year was
Rs.18,000 which was distributed in the ratio of 3:2:1 Opening capital of C will
be:
A.Rs.40,000
B.Rs.45,000
C.Rs.39,000*
D.Rs.56,000
Ans:C
75.Rs.25,000
spent on the overhauling of machines purchased second hand is:
A.Improvement Expenditure
B.Revenue Expenditure
C.Deferred Revenue Expenditure
D.Capital Expenditure*
Ans:D
76.It
average stock is Rupee 20,000.Closing stock is Rupee 40,000 were more than
opening stock,then the
value of closing stock will be:
A.Rupee 24,000
B.Rupee 16,000
C.Rupee 18,000
D.Rupee 22,000*
Ans:D
77.Which
error cannot be revealed on the preparation of trial balance?
A.Error of commission
B.Wrong totaling of account
C.Compensating error*
D.Wrong balancing of an account
Ans:C
78.If sales
are Rupee 2,000 and the rate of gross profit on cost of goods sold is
25?/0,then the cost of goods
sold will be:
A.Rupee 1,600*
B.Rupee1,700
C.Rupee 1,800
D.Rupee 2,500
Ans:A
79.The AS-4
issued by the Institute of Chartered
Accountants of India is on:
A.Valuation of inventories
B.Disclosure of accounting policies
C.Contingencies and events occurring after the balance sheet
date*
D.Revised cash flow statements
Ans:C
80.A trial
balance at 31st March contains the following information:15% Loan?
30,000,Interest Paid?3,000,Interest
debited to P/L (Profit and Loss)account is:
A.Rupee 6,000
B.Rupee 1,500
C.Rupee 3,000
D.None of these*
Ans:D
81.The
religious minorities of Myanmar is known as:
A.Kurds
B.Chechinian
C.Buddhists
D.Rollings*
Ans:D
82.The
operation Rahath related to the Mission of:
A.Yemen*
B.Somalia
C.Libiya
D.Iraq
Ans:A
83.The
present Governor of RBI is:
A.Rangarajan
B.Raghuram Rajan*
C.Y.V.Reddy
D.Malhotra
Ans:B
84.Who is
the present Speaker of Loksabha?
A.Meerabai
B.Sushama Swaraj
C.Sumitra Mahajan*
D.Somnath Chatterju
Ans:C
85.Who was
the founder of Yogakshema Sabha?
A.Chattampi Swamikal
B.V.T.Bhattathirippad*
C.Vagbatananda
D.Ayyankali
Ans:B
86.Who
composed the work Keralapazhama?
A.K.P.Padmanabha Menon
B.A.Sreedhara Menon
C.Elamkulam Kunjan Pillai
D.Herman Gundert*
Ans:D
87.73 and 74
amendment of Indian Constitution introduced by the Parliament of India in:
A.1992*
B.1989
C.1995
D.1986
Ans:A
88.The
Ashtapathy song recited in Kerala temple is another form of:
A.Bhagavatham
B.Bhagavatgeetha
C.Geethagovinda*
D.Koodiyattam
Ans:C
89.Who
founded a school for lower castes at Venganur in Trivandrum 1904?
A.Ayyankali*
B.Chattampi Swamikal
C.Sahodaran Ayyappan
D.Brahmananda Swami Sivayogi
Ans:A
90.Who is
the founder of Bachappan Sachao Andolan?
A.Vandana Siva
B.Sunderlal Bahuguna
C.Mehta Patkar
D.Kailas Sathyarthy*
Ans:D
91.Who
composed the work Thottiyude Makan?
A.Kesavadev
B.Vakkom Muhammed Basheer
C.Thakhazhi Siva Sankara Pillai*
D.Ppnkunnam Varkev
Ans:C
92.Nethaji
Subhash Chandra Bose National Institute of Sports is situated in:
A.Poone
B.Patiala*
C.Kolkata
D.Lucknow
Ans:B
93.Whose age
is called Augustan period in Kerala Music?
A.Sri Moolam Thirunal
B.Swathi Thirunal*
C.Dharmaraja
D.Marthanda Varma
Ans:B
94.Who
considered the father of Indian Economic Planning?
A.B.M.Visweswaraya*
B.Dadhabhai Naoroji
C.Rathan Tata
D.Mahalanobis
Ans:A
95.The
Malayali memorial of 1891 was organized under the leadership of:
A.Dr.Palpu
B.K.Kelappan
C.G.P.Pillai*
D.Kumaranasan
Ans:C
96.How many
teams played in World Cup Cricket 2015?
A.12
B.16
C.18
D.14*
Ans:D
97.A group
of computers connected within a small geographical area is called:
A.WAN
B.LAN*
C.MAN
D.Network
Ans:B
98.Which one
of the following river is not the tributaries of Ganga?
A.Sutlej*
B.Chambal
C.Yamuna
D.Sone
Ans:A
99.Who is
the founder of Atmavidya Sangha:
A.K.P.Karuppan
B.Tampi Swamikal
C.Vaghbhatananda*
D.Ayyankali
Ans:C
100.The
Prime Minister Narendra Modi represented the loksabha constituency of:
A.Gandhinagar
B.Lucknow
C.Bhopal
D.Varanasi*
Ans:D
Success is achieved and maintained by those who try and keep trying.-W.Clement Stone.
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